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Q2 Message from the ISC Kentucky President

Q2 Message from the ISC Kentucky President

Hindsight: Q1

It will be impossible for future historians to write about the early 2020s without referencing the enormous impact of the Covid pandemic on every aspect of the economy and daily life. But as I look back at the first quarter of 2021, I see a pattern of key indicators trending in the right direction. Our shared recovery has continued to experience setbacks, but I believe we turned a corner sometime in Q1. As we close the door on March and begin Q2, I see the market starting to respond positively.

ISC is fortunate to partner with some of the most innovative companies in Kentuckiana, and they have survived—and in many cases even thrived—in an era of historic turmoil. In Q1, our clients were starting to look ahead at what it will look like to do business in “the new normal.” (More on that in a minute.) Throughout the quarter, we continued to work with many clients who were adjusting their remote and hybrid operations to better serve their own customers and employees. And for other clients whose offices have been largely shuttered for most of a year, Q1 saw a shift back to an increasingly on-premises workforce. Not surprisingly, popular systems upgrades for both groups included hardware and software—and training—to support teleconferencing and secure data transmission and enhanced storage options. Fortunately, these are business solutions we have been perfecting for years.

Speaking of business solutions: Not every company needs a chief information officer—but that doesn’t mean you can’t benefit from business-minded technology insights. I figure I have a good platform with the ISC blog, so I’ve tried to share some of the best advice I’ve heard or that I’ve personally put into practice. The most important topic I wrote about in Q1 was 3 I.T. practices that can drive your business’ success, and I’m asking the CEO and CFO of every ISC client to read it. Other “must reads” from last quarter include a post about documenting your business I.T. and another on how the right I.T. can make money for your business.

One other part of the ISC blog that I really love is the “tip of the week” feature. It’s a place where we can spotlight a short “how to” on little-known tech tricks that save time and avoid frustration. I wrote a two-part post back in February about working with images on the web. After the second part, which focused on resizing images for use in email and online, I received a note from an ISC client about how much quicker their emails load on their phone now that they’ve switched to smaller image formats. Don’t miss out on tips like this. If you aren’t already receiving notification of new blog posts, sign up here.

The new normal
“The new normal” will probably be the most overused phrase in the next few months. But until a better description comes along, it’s the best way to refer to the very real era we’re entering. If the past year has seemed weird and unpredictable, “the new normal” is poised to be even more disruptive. We’re never returning to our pre-pandemic ways.

Another 2021 business buzzword will be “anywhere operations,” which is tech jargon for I.T. setups that allow companies, their partners, and their clients to operate in remote environments. “Virtual” and “digital” are becoming the defaults, with “physical” and “in-person” becoming less of a given when developing new products and bringing new services to market.

Many ISC clients have been proactive in their planning and have foreseen the need to measure productivity better in an “anywhere operation.” Nationwide, in the short term, we’ll see more businesses playing catch-up in this area. The long-term effects will be centered around a workforce that now permanently includes hybrid and fully remote workers.

Security and productivity will be the first business considerations of this shift—and in both cases, properly managed technology will be the solution.

A bigger question of “the new normal” is whether the end of Covid brings with it a period of relative calm, or whether there’s another disruptor lurking in our near future. As global research firm Gartner advises: “Whether a pandemic or a recession, volatility exists in the world. Organizations that are prepared to pivot and adapt will weather all types of disruptions.”

ISC is positioned to lead
So, what does all that mean for ISC and our customers in the upcoming quarter?

We’re closely watching the local market. Throughout the greater Louisville area, forward-thinking business leaders are researching ways to reduce operating costs in an era of uncertainty. They are planning around the possibility for inflation, in addition to the clear changes in work lifestyle we’re about to experience. We see a lot of opportunity.

As a budget-friendly managed I.T. services provider, we offer services generally found only with a much higher per-user price tag. We’re proud of our one-on-one relationship with each client. We know no one wants to find themselves in a call queue when they’re experiencing a technical problem at work.
And while we’re large enough to have the expertise to support both small and large companies with their I.T., we also personally know each client’s unique environment.

What comes next
Before closing out this message, I wanted to share one comforting thought. Clearly, we are in uncertain times. But I’m happy to note that, after seeing the market start to open up in Q1, we’re about to see a windfall in Q2 as the $1.9 trillion Covid stimulus package flows money into the market. I expect to see our partners and clients continue to rise to the top.

I would love to hear your business and technology challenges. Please reach out to me personally with your ideas and your questions. And, if you know a local business that could benefit from trusted I.T. support, please have them request a free consultation to hear more about the benefits of proactive I.T. services.

James Naive
ISC Kentucky
(502) 292-5097 Ext. 2 - Work

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